Privacy Policy

1Who we are

Sero Insights is operated by Enspyre Interactive Inc., a company based in Ontario, Canada. We are responsible for the personal information described in this policy.

Our Privacy Officer oversees how we handle it:

2What we collect

When you join the waitlist

• Your work email address (required).
• Your first name, your team size, and the first question you’d ask Sero (all optional).
• A record of your consent: the date and time you signed up and confirmed, the IP address used at the time, and the wording you agreed to.

When you read our emails

• Our email provider measures whether an email was opened and which links were clicked. We use this to see what is useful and to keep our list healthy.

When you visit the site

• Like any website, the servers that host it receive technical information from your browser, such as your IP address, browser and device type, the pages requested, and the page you came from.

What we don’t collect

• We don’t use analytics or advertising cookies, and we don’t track you across other websites.
• We don’t collect payment details on this site.
• Please don’t include sensitive personal information (for example, health or financial details) in the optional question field.

3How we use it

We use your information to:

• send you launch news, your early access invitation, and the occasional updates you agreed to receive;
• hold your place on the waitlist and your launch pricing;
• understand who is interested in Sero Insights and what questions matter to them, so we can shape the product and decide who to invite first;
• keep a record of your consent, as Canada’s anti-spam law requires;
• keep the website secure and working.

We don’t sell your personal information, and we don’t share it with anyone for their own advertising. We don’t use your waitlist details to train AI models.

4Consent and your choices

You give consent by ticking the box on our form and confirming through the email we send you. You won’t be added to the list unless you confirm.

You can withdraw consent at any time by clicking the unsubscribe link at the bottom of any of our emails, or by writing to us at support@seroinsights.com. After you unsubscribe, we keep only your email address and the date you unsubscribed, so we can make sure you don’t hear from us again.

5Who we share it with

We share personal information only with service providers that act on our behalf, under contract, and only for the purposes above:

• MailerLite (UAB “MailerLite”, Lithuania) stores the waitlist and sends our emails. Their data storage is in the European Union.
• Vercel Inc. (United States) hosts this website and processes the technical information described in section 2.
• Google LLC (United States) serves the fonts used on this website. When your browser loads them, Google’s servers receive your IP address. If you write to us, your email is also stored in our inbox, which Google provides.

We may also disclose information if the law requires it, or to a buyer or successor if our business is sold or reorganised. In that case we would tell you, and this policy would continue to apply to your information.

6Where your information is stored

Your information is stored and processed outside Canada, in the European Union (MailerLite) and the United States (Vercel and Google). While it is there, it is subject to the laws of those places, and authorities there may be able to access it. We choose providers that maintain strong security practices and contractual protections for personal information.

7How long we keep it

• Waitlist details: until you unsubscribe or ask us to delete them, or until we no longer need them for the purposes above. We review the list regularly and delete what we no longer need. At the latest, we delete them two years after our last waitlist email.
• Sign-ups that are never confirmed: deleted within 60 days.
• Consent and unsubscribe records: for as long as we need them to show we had your consent and to honour your choice to stop hearing from us.
• Technical information: kept by our hosting provider for a limited time, under their own policies.

8How we protect it

Access to personal information is limited to the people who need it to do their work. Our accounts with service providers are secured, and we work with providers that hold recognised security certifications; MailerLite’s data storage, for example, holds ISO 27001 certification.

No system is perfectly secure. If a breach of security creates a real risk of significant harm to you, we will notify you and the relevant regulators as the law requires.

9Your rights

You can ask us to:

• tell you what personal information we hold about you and how we have used it;
• correct information that is inaccurate or incomplete;
• delete your information;
• stop sending you emails (see section 4).

Write to support@seroinsights.com. We may need to confirm your identity before we act. We will respond within 30 days, and there is no charge.

If you live in Quebec, you can also ask to receive the personal information you gave us in a structured, commonly used technological format.

If you live in the European Union or the United Kingdom, we rely on your consent to send you emails, and on our legitimate interest in keeping the website secure for the technical information we receive. You also have the rights to restrict or object to our use of your information, and to data portability.

Complaints. If you have a concern, please contact us first and we will do our best to resolve it. You can also contact the Office of the Privacy Commissioner of Canada (priv.gc.ca). Quebec residents can contact the Commission d’accès à l’information du Québec (cai.gouv.qc.ca), and people in the EU or UK can contact their local data protection authority.

10Children

Sero Insights is a service for businesses and professionals. This website and our waitlist are not intended for anyone under 18, and we don’t knowingly collect their personal information.

11Cookies

This website doesn’t set cookies of its own, and it doesn’t use analytics or advertising cookies. If that changes, we will update this policy and ask for your consent where the law requires it.

12Changes to this policy

We may update this policy as Sero Insights grows. When we do, we will post the new version here and change the date at the top. If a change is significant, we will also let waitlist members know by email.

13Contact us

Questions or requests about your personal information: